Every move your company makes can be copied by your competitors. But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantage. For decades Franklin Covey has been working with businesses throughout the world to train their people in the seven-habits model of personal effectiveness.

The Ultimate Competitive Advantage describes the six practices Franklin Covey has discovered to engage people across the company and shows how employing these practices can take your organization to a higher level of performance. In the end the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But with the help of The Ultimate Competitive Advantage, yours can.