Following in the best-selling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude, and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success.

As a best-selling author and the world's number-one expert on selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and tells listeners how to apply these to their lives.

While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the listener has mastered the principles, Jeffrey goes one step further and challenges listeners not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.