Featured in the best-selling book Born to Run, coach and performance guru Eric Orton has spent a lifetime learning and thinking about running and about the limitless possibilities of the human body and mind. In The Cool Impossible, Orton shares his wealth of knowledge in an inspiring step-by-step guide that will open up a new world of achievement for runners of all levels of ability and experience. The truth is: Athleticism is awareness. That simple phrase is at the core of The Cool Impossible. Athleticism requires awareness of form and technique, awareness of our effort level, and, most important, awareness of what we think (and don' t think). And with that awareness comes the possibility of endless potential and improvement, progress and mastery - and, ultimately, achievement that you never before would have thought possible. With a program focused on proper running form, strength development, and cardiovascular training, Orton will help first-step beginners, prime-time competitors, and enduring veterans reach " the cool impossible" - the belief that any achievement, athletic or otherwise, is within our reach.