The true story of how a young boy at the age of 15 discovers a Perfect Coke at Fedco in Van Nuys, California, in the summer of 1971. Describes how any object can potentially serve as a hierophany, which is an ordinary object that serves as conduit for the transcendent. Touches upon Jorge Borges' famous short story about the Zahir, a talisman that conveys far more than its intrinsic worth. Includes implications drawn from physics, probability theory, and mysticism.