Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish. Now as the recipient of the Cavett Robert Award for speaking and member of the International Speakers Hall of Fame, he shares his knowledge about:

• Positioning through promotion
• Establishing clear promotional objectives
• Building your complete promotional system
• Getting the most from the media
• The well-executed press release
• Reaping the rewards of broadcast interviews
• Writing and publishing excellent promotional pieces
• Getting the most from your paid advertising