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Targeting applicants and students in Duke University's Master of Management Studies (MMS) program at the Fuqua School of Business, the audiobook is applicable to all prospective and current Fuqua students (as well MBAs, PhDs, and other graduate business programs Fuqua offers). In fact, a bulk of the content is self-help, actionable tips that anyone can utilize: Working professionals, undergraduates, high school students, and others. The author has pledged to donate half of all profits back to the Fuqua School of Business through the Duke Forward Program. Duke Forward is a University-wide fundraising campaign whose goal is to build innovation at Duke.