Being an entrepreneur is hard, but being an entrepreneur on social media is even harder.

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things.

Eventually, you have to call bullsh*t. The good news is that when you cut out excuses and ditch the self-sabotaging performances, you can learn to be a real human on the internet.

In Don’t Make it Weird, Colleen teaches you how to bring your whole personality—the messy, awkward, and mundane—to your online presence to create true connection and community. And, of course, to sell to people without making it weird.

Whatever it is you want to do, you can. Just Don’t Make it Weird.