The legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it’s a learnable, improvable skill.

"Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside." (John Cleese)

You might think that creativity is some mysterious, rare gift - one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, it’s a skill that anyone can acquire.

Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of the creative process and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall?

We can all be more creative. John Cleese shows us how.